ROI: The Corporate Buyer


Sometimes, corporate buyers can become too focused on price and not enough on their brands. The next time a buyer reaches out to you for a quote, consider asking the following questions:

What is the positioning of your company’s brand? Is it a premium brand or a commodity brand?

What perception of your brand do you want the recipient of this apparel to have?

What is your ROI target for this purchase, and how many positive impressions of your brand do you need to make to achieve that ROI?

The idea at the root of these questions is simple: if a business is going to put their brand on a piece of apparel, they should choose a piece of apparel that will add to the perception of their brand, not detract from it.

What does a cheap, 5-ounce white T-shirt say about your brand or your company?

Hanes has one of the highest brand equities in the apparel industry. Our products are in 8 out of 10 U.S. households. Consumers have known and trusted our products for more than 100 years.

Let our brand help build yours.

Try the Hanes Beefy-T®. This 6-ounce ring-spun T-shirt has been the Cadillac of the industry for almost 40 years. Its superior comfort and durability means it will be worn often and last longer than other tees, generating more impressions of your brand. Available in crew, tall, pocket, long sleeve, and youth silhouettes.

Or if you are trying to reach a younger audience, our 2014 nano® collection is designed to do just that. The nano collection offers lightweight ring-spun tees and fleece in a wide variety of on-trend colors (including our new vintage palette!) and silhouettes.